Brand Essence
pluva is a name derived from Pluvia, the Latin word for "rain.” Much like life-giving rain that sustains crops, pluva represents what is most essential and invaluable to farmers.
It reflects pluva's commitment to cultivating the future of agriculture and fostering mutual growth across the agriculture industry.
BI
pluva BI symbol consists of six diagonal lines inspired by the motion of falling rain from the sky.
These diagonal strokes represent dynamic progress and constant change, visually expressing pluva's aspiration to create a better future for agriculture.
It should be carefully managed to ensure optimal clarity and impact across all environments.
Brand Colors
pluva's brand colors are inspired by the harmony and balance found in nature.
The primary blue represents rain—symbolizing water as a life-giving force in agriculture. The yellow represents the earth—the foundation of the agri-industry.
These two main colors are supported by a set of accent colors that visually convey the diversity and harmony pluva strives to embody.
Through this palette, pluva expresses its commitment to sustainability, inspired by nature's essence and the harmonious coexistence of humans and the environment.
pluva Primary Blue
- HEX
- #196EFF
- RGB
- 25 110 255
- CMYK
- 100 55 0 0
- PANTONE
- 2194 C
pluva Sub Blue 1
- HEX
- #051932
- RGB
- 5 25 50
- CMYK
- 100 90 40 40
- PANTONE
- 295 C
pluva Sub Blue 2
- HEX
- #0A2882
- RGB
- 10 40 130
- CMYK
- 100 90 0 20
- PANTONE
- 661 C
pluva Sub Blue 3
- HEX
- #0F41B4
- RGB
- 15 65 180
- CMYK
- 100 85 0 0
- PANTONE
- 2935 C
pluva Sub Blue 4
- HEX
- #7DD7FF
- RGB
- 125 215 255
- CMYK
- 45 0 0 0
- PANTONE
- 2935 C
pluva Sub Blue 5
- HEX
- #B4F0FF
- RGB
- 180 240 255
- CMYK
- 28 0 0 0
- PANTONE
- 636 C
pluva Sub Blue 6
- HEX
- #E1FAFF
- RGB
- 225 250 255
- CMYK
- 10 0 0 0
- PANTONE
- 290 C
pluva Black (Mono)
- HEX
- #14191E
- RGB
- 20 25 30
- CMYK
- 80 0 0 95
- PANTONE
- -
pluva White (Mono)
- HEX
- #F4F4F4
- RGB
- 244 244 244
- CMYK
- 5 4 4 0
- PANTONE
- -