PLUVA

The future space for farmers presented by PLUVA

PLUVA Way is a Future Oriented Agricultural Hub that Connects Agriculture, Technology, and Culture.

Spanning 5,000 pyeong, this multi-purpose complex offers a space where visitors can experience cutting-edge agricultural technology and a wide range of farming machinery. Reflecting the philosophy of the PLUVA brand, it serves as a cultural complex that drives agricultural innovation and sustainability.

PLUVA way Presents a New Paradigm Where Agriculture Meets Advanced Technology.

  • You can experience new cultures and technologies in agriculture.

    • Visitors can experience autonomous agricultural machinery, AI-based smart farming solutions, and data-driven precision agriculture.
    • It showcases PLUVA's advanced solutions such as PLUVA Auto and PLUVA Robotics.
    • Visitors can compare and experience various agricultural brands and products in one space.

  • It is a space that connects manufacturers and users, and producers and consumers.

    • Combining agricultural technology and brand experience, it provides a platform for farmers and businesses to communicate directly.
    • It fosters an environment where the latest agricultural technologies and trends are shared, and collaborations are formed.
    • It evolves into a community hub where agricultural communities gather and interact.

  • It is a space that promotes agricultural digital transformation (DX).

    • In connection with the PLUVA Market, visitors can experience and purchase used tractors and various agricultural machines firsthand.
    • It demonstrates the potential of precision agriculture through smart farming solutions that utilize agricultural data.
    • It operates as a space to experiment with and apply new agricultural models incorporating digital technologies.
PLUVA Way is Composed of Three Main Zones.

  • Work Way

    A space to experience smart agricultural machinery firsthand.

    • Demonstration and hands-on testing of smart machines such as PLUVA Auto and PLUVA Robotics.
    • Customized solution experiences for both B2B clients and farmers.
    • Practical testing and training programs for tractors and farming equipment.

  • Solution Way

    A space to explore agricultural equipment and products.

    • Exhibition and sale of fertilizers, seeds, and farming equipment.
    • B2B collaboration and brand exhibition spaces.
    • Promotion of PLUVA brand products and customized agricultural machinery solutions.

  • Future Way

    A space to experience future agricultural technologies.

    • Exhibition of advanced agricultural technologies and next-generation solutions.
    • Hands-on experience with the latest farming machinery featuring AI, robotics, and autonomous driving technologies.
    • Introduction to precision agriculture and data-driven smart farming solutions.
PLUVA way Transforms the Lives and Industries of Farmers.

  • It serves as a hub for agricultural innovation.

    • Visitors can experience agricultural technology, smart agricultural machinery, and precision agriculture solutions in one space.
    • It presents future-oriented smart farming models that leverage agricultural data.

  • It creates a new type of agricultural ecosystem that connects producers and consumers.

    • It provides opportunities for agricultural companies and consumers to meet in person and collaborate.
    • It shares the latest technologies and trends, creating new models for cooperation.

  • It becomes a center for experimentation and research for sustainable agriculture.

    • It tests agricultural models applying digital technologies and develops sustainable agricultural solutions.
    • It operates as a space dedicated to rethinking the future of agriculture and introducing new paradigms.

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